Mutual of Omaha Expands Investment in Annuities, Long-term Care Markets

OMAHA, Neb. – The Mutual of Omaha Companies are increasing investment in the retail annuity and long-term care markets as demand grows for products that help people manage retirement income and the cost of care.

Through a newly formed Health and Annuity Solutions division, Mutual of Omaha is emphasizing product innovation, pricing discipline, distribution support and operational capabilities designed to help financial professionals better serve clients navigating increasingly complex retirement planning decisions.

“As Americans plan for longer lives and more complex health and financial risks, they need solutions and a carrier that is built to think decades ahead,” said James Blackledge, chairman and chief executive officer of Mutual of Omaha. “This new organizational structure reflects our commitment to investing in the capabilities and solutions needed to support financial professionals and consumers not just today, but well into the future.”

Laura Huscroft, senior vice president, leads the new Health and Annuity Solutions group, which includes deferred and payout annuities, long-term care, critical illness, accidental death and special risk products.

With decades of experience serving these markets, the new organization reinforces Mutual of Omaha’s longstanding commitment and increased investment in these critical solutions.

“Financial professionals are looking for carriers that combine strong products with reliable execution,” Huscroft said. “We’re investing in the capabilities behind our long-term care and retail annuity offerings—from underwriting to claims and service—to make it easier to meet clients’ needs. Our financial strength, disciplined approach to risk management and mutual ownership structure give our customers confidence that we will be there for the long term.”

About Mutual of Omaha Companies
The Mutual of Omaha Companies offer a variety of insurance and financial products for individuals, businesses and groups throughout the United States. Founded in 1909 and headquartered in Omaha, Neb., the highly rated organization takes a long-term view with a focus on strength, stability and steady growth to help customers protect what they care about and achieve their financial goals over generations. For more information, visit www.mutualofomaha.com.